4DX in India’s most unusual developments

When Watching a Movie Is No Longer Enough For more than a century, going to the cinema meant sitting quietly in a dark room while a story unfolded on a screen. Then somebody apparently decided that sitting quietly was overrated. Today, moviegoers can watch a car chase while their seats move, feel wind during an action sequence, experience water effects during rain scenes and even encounter scents synchronized with what is happening on screen.

Welcome to 4DX—one of the most unusual developments in India’s modern cinema experience. And in September 2026, the format received another push in…