How Knya is turning medical scrubs into a lifestyle brand for doctors
Knya is expanding beyond medical uniforms as it looks to capture a larger share of healthcare professionals' spending. The startup is adding products such as stethoscopes, clogs, jackets and medical hijabs while increasing its physical retail presence. Co-founder Abhijeet Kaji says stores are delivering stronger average order values and conversion rates than the company's app and website.
With 80% of its business coming through its own channels, Knya is betting on customer loyalty, product diversification and domestic expansion to build a larger medical lifestyle brand while maintaining…
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