Meet Gunnar Lovelace, who faced rejection from 50 venture capital firms, kept building Thrive Market, raised over $160 million

Lovelace and Green faced doubts about whether they could compete in the grocery industry. Lovelace had earlier said that investors questioned why the founders believed they could disrupt that industry. The founder initially funded the business themselves while approaching venture capital firms for investment.
Their efforts did not produce the backing they needed from traditional investors.
Read the full report on The Economic Times
Story file
- Section
- Business
- Topics
- Stock market, Startups
- First reported by
- The Economic Times
- Reporter
- shivam verma
- Published
- Saturday, 10 October 2026, 8:26 pm IST
- Coverage
- One outlet so far
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