Reimagining Winter Tourism

Winter in Kashmir is not merely a season; it is an experience shaped by snow-covered mountains, frozen mornings, quiet villages and the warmth of Kashmiri hospitality. From the slopes of Gulmarg to the meadows of Pahalgam, from the snowbound landscapes of Sonamarg to the lesser-known villages of Kupwara, Gurez and Shopian, winter offers the Valley an opportunity to present a distinct tourism identity to the world. But this opportunity will remain limited if winter tourism is reduced to snowfall, traffic jams and a few heavily visited resorts.

Kashmir’s winter tourism has immense potential…