When an influencer becomes the advertiser ft Sarah Sarosh

New Delhi: When Sarah Sarosh launched Impulse Coffees, she had something most new consumer brands spend considerable money building: an audience. As a beauty and lifestyle creator with an established presence on YouTube and Instagram, she could introduce her products directly to people who already knew her. For the first three years, Impulse relied entirely on that advantage, growing through Sarosh's organic content without spending on paid marketing.

Now entering its fifth year, Impulse is expanding its approach to marketing and customer acquisition. For Sarosh, who has spent years working…