Sidebar box
₹49/day
- Size
- 300 × 250 px
- Where
- Right-hand column of the homepage, every news story and every section page
- Devices
- Desktop and mobile
Our most affordable spot and the easiest way to start.
Price this spotAdvertise on The Headline Update from ₹49 a day
Put your business in front of readers who follow India’s news every day — across the whole site, on the homepage, in one news section or on one state’s pages. Fixed daily prices, a calculator that shows the final amount, and your ad live as early as tomorrow.
Calculate my priceAsk for a custom plan
- 791 stories this month
- 36 state and UT pages
- 11 news sections
- 9 ad formats
Rate card
Price per day in a shared spot
- Sidebar box₹49
- Breaking-ticker mention₹69
- In-feed banner₹79
- In-article banner₹89
- Sticky sidebar tower₹129
- Mobile sticky footer₹149
- Header leaderboard₹199
- Homepage hero slide₹299
- Full-site takeover₹999
Book 7 days or more and save 10%. Book 90 days or more and save 30%.
Fixed daily prices
No bidding and no impression maths. Choose a spot and the number of days; the calculator shows the final amount.
Target a state or a section
Run across the site, on the homepage only, in one news section or on one state’s pages, at the same price per day.
Clearly labelled
Every ad carries an “Advertisement” or “Sponsored” label and never imitates news. That protects readers’ trust, and your brand’s.
Live within a day
Bookings can start tomorrow. Send your banner, or add our design service and we will make one for you.
Where your ad can appear
9 formatsBreaking-ticker mention
₹69/day
- Size
- Text, up to 90 characters
- Where
- Inside the red headline ticker at the top of every page, marked “Sponsored”
- Devices
- Desktop and mobile
Built for announcements, sale dates and event reminders.
Price this spotIn-feed banner
₹79/day
- Size
- 728 × 90 px (320 × 100 on phones)
- Where
- Between news blocks on the homepage and on category, topic and state pages
- Devices
- Desktop and mobile
Seen by readers browsing several sections in one visit.
Price this spotIn-article banner
₹89/day
- Size
- 728 × 90 px (320 × 100 on phones)
- Where
- Inside every news story, right after the summary
- Devices
- Desktop and mobile
Placed where attention is highest — mid-read.
Price this spotSticky sidebar tower
₹129/day
- Size
- 300 × 600 px
- Where
- Stays in view while readers scroll a story or section page
- Devices
- Desktop and tablet
Large canvas for product shots and offers.
Price this spotMobile sticky footer
₹149/day
- Size
- 320 × 50 px
- Where
- Pinned to the bottom of the screen on phones, on every page
- Devices
- Phones only
Most of our readers visit on a phone.
Price this spotHeader leaderboard
₹199/day
- Size
- 970 × 90 px (320 × 100 on phones)
- Where
- Directly below the main menu on every page — the first ad readers see
- Devices
- Desktop and mobile
Premium visibility across the whole site.
Price this spotHomepage hero slide
₹299/day
- Size
- 1200 × 600 px
- Where
- One slide in the homepage headline slider, labelled “Sponsored”
- Devices
- Desktop and mobile
Your brand beside the day’s top stories.
Price this spotFull-site takeover
₹999/day
- Size
- Every format above
- Where
- Every ad position on the website carries only your brand for the day
- Devices
- Desktop and mobile
Always exclusive — ideal for launches and festival sales.
Price this spotReal-time price calculator
The total updates as you choosePrice by duration
Total payable in a shared spot| Placement | 1 day | 7 days | 15 days | 30 days | 90 days |
|---|---|---|---|---|---|
| Sidebar box | ₹49 | ₹309 | ₹625 | ₹1,176 | ₹3,087 |
| Breaking-ticker mention | ₹69 | ₹435 | ₹880 | ₹1,656 | ₹4,347 |
| In-feed banner | ₹79 | ₹498 | ₹1,007 | ₹1,896 | ₹4,977 |
| In-article banner | ₹89 | ₹561 | ₹1,135 | ₹2,136 | ₹5,607 |
| Sticky sidebar tower | ₹129 | ₹813 | ₹1,645 | ₹3,096 | ₹8,127 |
| Mobile sticky footer | ₹149 | ₹939 | ₹1,900 | ₹3,576 | ₹9,387 |
| Header leaderboard | ₹199 | ₹1,254 | ₹2,537 | ₹4,776 | ₹12,537 |
| Homepage hero slide | ₹299 | ₹1,884 | ₹3,812 | ₹7,176 | ₹18,837 |
| Full-site takeover | ₹999 | ₹6,294 | ₹12,737 | ₹23,976 | ₹62,937 |
An exclusive spot costs 1.75× the daily rate. No GST is charged. The full-site takeover is always exclusive.
How booking works
Choose and confirm
Pick a spot, dates and extras, check the total, and confirm. You get a confirmation and invoice by email.
Send your banner
Email it to ads@theheadlineupdate.com with your booking reference, or approve drafts from our design team.
Quick review
We check every ad against our guidelines, usually within a few working hours.
Your ad goes live
It starts at midnight IST on your start date and runs for every day you booked.
Proof and report
A link and screenshot on day one, and a short report when the campaign ends.
Banner guidelines
- JPG, PNG, GIF or WebP, up to 150 KB, in the exact size listed for the placement.
- Animated banners may loop for up to 15 seconds and must not flash more than three times a second.
- One clear destination: your website, a WhatsApp chat or your Google Maps listing.
- Ticker messages up to 90 characters, written in sentence case.
- Claims must be true and follow the ASCI Code for Self-Regulation of Advertising Content.
Ads we don’t accept
- Betting, gambling and fantasy-sports promotions
- Adult or sexually suggestive content
- Tobacco, and surrogate advertising for alcohol
- Unregistered investment schemes, “guaranteed return” offers and lending apps not tied to an RBI-regulated lender
- Miracle cures and claims banned under the Drugs and Magic Remedies (Objectionable Advertisements) Act
- Ads that imitate news, and political ads without Election Commission pre-certification during elections
Need a bigger plan?
Festival campaigns, launches, election-season awareness drives, or several states at once: tell us what you need and our ad desk will send a custom plan with dates and prices within one working day.
Advertiser questions
All FAQsHow much does advertising cost?
Prices start at ₹49 a day for a sidebar box. The final amount depends on the placement, the number of days and whether you want the spot to yourself. The calculator on our Advertise page shows the exact total before you pay.
How soon does my ad go live?
On your chosen start date, once payment is confirmed and your banner passes our quick review. Bookings can start from tomorrow; most ads are approved within a few working hours.
Can I target one state or one category?
Yes. Choose the whole website, the homepage only, a single news category or a single state’s pages when you book. The price per day stays the same.
What ad sizes and file types do you accept?
JPG, PNG, GIF or WebP up to 150 KB, in the size listed for each placement. No banner yet? Add our design service at checkout and we will make one for you.
What ads do you refuse?
Betting and gambling, adult content, tobacco and surrogate alcohol ads, unregistered investment schemes, miracle cures and anything illegal in India. Political ads during elections need Election Commission pre-certification and are labelled as such.
How can I pay?
UPI, debit and credit cards, net banking and popular wallets through our RBI-authorised payment partner. We never see or store your card details.
Is GST charged?
No. We are not registered under GST at present, so the price you see is the full amount you pay, with no tax added.
Can I cancel a booking?
Yes. Cancel more than 48 hours before your start date for a full refund, or within 48 hours for a 90% refund. Once a campaign is live it cannot be cancelled for a refund, except when we fail to deliver it as booked.
How long do refunds take?
We start the refund within 2 working days of approving it. The money reaches your original payment method within 5–7 working days, depending on your bank.
Will I get an invoice?
Yes, an invoice is emailed within 24 hours of payment, along with a link to your live ad on its first day.