Tuesday, 20 October 202610:21 am ISTIndia edition

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9:20 amUnion govt faces growing demands from states for tur, chana supplies as prices rise
9:02 amIndia’s Red List assessment of 1,211 birds underway; initial review of 100 birds complete
8:48 amIndia, Saudi Arabia discuss proposed electricity link, explore wider power cooperation
8:45 am400+ Indian-origin students, alumni abroad sign 'Spare India from Anarchy' appeal
8:35 amWho Is Vikram Rai, GE Aerospace Executive To Attand NDTV World Summit 2026
SponsoredPut your announcement in this ticker from ₹69/day
8:33 amU.S. to launch $8 billion support program for farmers to offset diesel costs, Trump says
8:22 am2.5 Million Creators, One Music Economy. Who Earns When Songs Go Viral?
8:21 amMarco Rubio to arrive in India today; trade, security and technology on agenda
8:19 amApplying For Car Loan? 5 Ways To Save More This Festive Season
8:17 amFrom France to Albania, social unrest is setting Europe’s streets ablaze
8:14 amPalestinian Activist Mahmoud Khalil Appeals To US Supreme Court Over Trump Deportation Push
8:14 amBehind bars, beyond borders: Inside Lawrence Bishnoi’s crime empire
8:14 amManipur’s rare 48 hours: How all five communities got caught in violence
8:11 am27 Fake Profiles, Intimate Pics: Hyderabad Man Extorts Rs 25 Lakh From 82 Men
9:20 amUnion govt faces growing demands from states for tur, chana supplies as prices rise
9:02 amIndia’s Red List assessment of 1,211 birds underway; initial review of 100 birds complete
8:48 amIndia, Saudi Arabia discuss proposed electricity link, explore wider power cooperation
8:45 am400+ Indian-origin students, alumni abroad sign 'Spare India from Anarchy' appeal
8:35 amWho Is Vikram Rai, GE Aerospace Executive To Attand NDTV World Summit 2026
SponsoredPut your announcement in this ticker from ₹69/day
8:33 amU.S. to launch $8 billion support program for farmers to offset diesel costs, Trump says
8:22 am2.5 Million Creators, One Music Economy. Who Earns When Songs Go Viral?
8:21 amMarco Rubio to arrive in India today; trade, security and technology on agenda
8:19 amApplying For Car Loan? 5 Ways To Save More This Festive Season
8:17 amFrom France to Albania, social unrest is setting Europe’s streets ablaze
8:14 amPalestinian Activist Mahmoud Khalil Appeals To US Supreme Court Over Trump Deportation Push
8:14 amBehind bars, beyond borders: Inside Lawrence Bishnoi’s crime empire
8:14 amManipur’s rare 48 hours: How all five communities got caught in violence
8:11 am27 Fake Profiles, Intimate Pics: Hyderabad Man Extorts Rs 25 Lakh From 82 Men

Business

2.5 Million Creators, One Music Economy. Who Earns When Songs Go Viral?

Reported by NDTV 20 Oct 2026, 8:22 am IST 1 min read

Image: NDTV. Rights remain with the publisher.

Over 80,000 brands and five lakh creators in India make branded content. The opportunity is worth around Rs 1,500 crore.

Read the full report on NDTV

Story file

Section: Business
Topics: Economy & RBI
First reported by: NDTV
Published: Tuesday, 20 October 2026, 8:22 am IST
Coverage: One outlet so far

How this page works. The Headline Update lists this report from NDTV with a short summary and a link to the original. The original reporting and photograph belong to the publisher. Spotted an error in our summary? Tell our corrections desk.

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